Designing for Social Media in 2024

Social media feeds are more crowded than ever. To stop the scroll, your visuals need to stand out.

Vertical Video is King

With the dominance of TikTok, Reels, and Shorts, vertical video (9:16) is the most important format. Design your graphics to be motion-ready. Static images are increasingly being replaced by subtle animations or cinemagraphs.

Authentic Aesthetics

The polished, perfect Instagram aesthetic is fading. Users crave authenticity. Designs that look slightly “raw” or “behind-the-scenes” often perform better. Use AI to enhance real photos rather than replacing them entirely with synthetic images.

Bold Typography

Typography is taking center stage. Big, bold, and experimental fonts are being used to grab attention quickly. Don’t be afraid to let the text be the main visual element.

Interactive Elements

Design with engagement in mind. create visuals that encourage saving, sharing, or tapping. Carousels are still highly effective for storytelling and educational content.