Social Media Image Sizes Cheat Sheet

💡 Best for single photos and carousels

💡 Takes up the most screen space in feed

💡 Best for wide scenes and panoramas

💡 Full-screen vertical format

💡 Short-form video, same as Story size

💡 Displayed as a circle, keep subject centered

💡 Optimal for link previews and shared posts

💡 Same as Instagram Stories

💡 Displayed at 820x312 on desktop, 640x360 on mobile

💡 Displays at 128x128 on desktop, 360x360 in full view

💡 Same ratio as feed post, ideal for event promotion

💡 Higher resolution for group pages

💡 Standard vertical video format

💡 Displays as a circle

💡 Up to 4 images per post, 5MB each

💡 Also widely used for single-image posts

💡 Displayed behind profile, safe zone is center 1263x421

💡 Displays as a circle, 200x200 visible

💡 For link preview cards (summary_large_image)

💡 Optimal for shared articles and updates

💡 Good for infographics and data visualizations

💡 Personal or company page header image

💡 Displays at 168x168 in feed, 400x400 in full view

💡 Displayed at 60x60 in search, 300x300 on page

💡 Company culture and workplace photos

💡 Most important image — make it bold and readable

💡 Safe area: 1546x423 (all devices), max 6MB

💡 Displays at 98x98 on watch page, 176x176 on channel

💡 Standard HD video resolution

💡 Vertical short-form video, up to 60 seconds

💡 Best performing ratio for Pins

💡 Good for product photos

💡 Multi-page vertical format, similar to Stories

💡 Displays as a circle

💡 Displayed as a thumbnail on profile